Impactful Presentation Skills

The ability to present confidently to a group gives business professionals the edge that can mean the difference between winning and losing a deal. Speaking to a group  is a chance to change hearts and minds, to create images of a better future and to enhance your corporate brand. 

Speaking is a very dynamic area with changes in:

• Audiences – and what it takes to engage, inform and persuade them
• Techniques that speakers use to create impact
• Technology – and how it can be used to enhance presentations

This program will show participants how to make complex information more understandable, interesting and memorable.  It will utilize the latest neuro-science on persuasive and influence to structure presentations that motivate your listeners to a buying decision.

Learning Objectives

By the end of the program, participants will be able to:

• Structure the content of a presentation to maximise attention and retention
• Design the flow of a presentation to maintain energy levels
• Written devices and strategies to create powerful, memorable lines
• Delivery techniques to create powerful visual messages and more professional body language
• Professionally incorporate humour and other entertainment modalities in their presentations
• Utilise different models of presentations and the associated skills and techniques they will demand
• Use stories, word-pictures, images and infographics to de-mystify complexities.
• Work with inputs from the audience and master the tools to create successful interactive presentations

Program Outline

Module	Topics	Activities
Module 1 Personal Presentation	Confident stance and posture Appearance – dressing for today’s audience Movement (gestures and use of space)Sounding confident Vocal use for connection and engagement	Instruction Demonstration Activity
Module 2   Preparation	Understanding nervousness – different audiences trigger different nerves Know how to prepare What to do before you speak	Instruction Video Exercise
Module 3 Audience Analysis	Existing knowledge of your topic Attitude towards your topic Benefit analysis Terminology Dealing with negativity	Demonstration Exercise
Module 4 Creating a Memorable Presentation	Speech writing devices to gain and hold attention Creating memory anchors Using speaking devices	Video Demonstration Exercise

Module 5 Choosing the Right Information for Each Group	Customising the presentation Understanding different behaviour types and how they prefer to be communicated with Avoiding information overload Balancing logical and emotional content	Instruction Activity Video
Module 6 Structuring a Presentation	Effective persuasion construction The tools of persuasion Establishing credibility The call to action	Video Exercise
Module 7 Structuring a presentation to be Informative or Instructive	The ‘Why’ Frame Tapping into existing norms Effective information transfer Flexibility of modality	Instruction Video Exercise
Module 8 Handling questions	The right time for questions The principles of primacy and recency – what they are most likely to retain Prepared spontaneity Question answering formulae	Instruction Activity
Module 9 The Use of Technology	Effective slide show design Engagement and commitment through visuals Other presentation technology	Instruction Activity
Module 10 Application	Short Presentation Feedback	Exercise Video-based feedback