The Art and Science Of The Business Narrative

Leaders use stories to inspire and motivate others. They also use them to communicate principles in a way that they are more likely to be remembered. Although this skill comes naturally to a few, but for the rest it can be learned through an understanding of why stories are so effective than other forms of communication.

This program will be conducted in a highly interactive environment and participants will be able to apply the skills learned immediately.

What you will learn:

  • How to apply the principles in everyday communication
  • The many different purposes that business stories can serve
  • How to identify your own stories and tell them with greatest impact
  • How effective use of stories can make you better leaders


Who should attend:
Managers, Senior Managers, General Managers, Assistant Directors and Directors